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How a question on the internet became the first airline built to belong to the people who fly it.

What if we bought Spirit Airlines?

When Spirit Airlines stopped flying on May 2nd, 2026, millions of travelers lost an affordable way to get where they needed to go. Within hours, Hunter Peterson ("The Guy Who Flew Spirit For 24 Hours") put a question to the internet: what if the people bought Spirit, and ran it with broad-based ownership, like a co-op?

Hunter Peterson, mid-sentence in the TikTok video where he first proposed crowdfunding a purchase of Spirit Airlines
Hunter Peterson's original video, which sparked the movement.

The answer came fast. The video passed 50,000 views within hours and 700,000 likes by the next day.[1] The pledge site built that night crashed under the traffic, was rebuilt, and crashed again. More than 300,000 people pledged, and the Let's Buy Spirit (Spirit 2.0) movement was born.

Coverage followed from Rolling Stone, NBC News, Fortune and many more, carrying the idea far beyond TikTok.

NBC News headline: 'Get in loser, we're buying Spirit': One man's viral plan to revive the airline
NBC News covered the story as it went viral.

Spirit flight attendants, pilots, ground crew and loyal passengers stepped up to help. Within a week, pledges to buy the company passed $214 million,[4] and the campaign's content went on to reach more than 19.5 billion impressions.[5] A volunteer team secured real legal counsel, a legal fund, and the backing of Spirit's 5,500-member flight attendant union.[6]

Screenshot of the original Let's Buy Spirit pledge campaign site, showing over $88 million in unverified pledges toward a $1.75 billion target
The original Let's Buy Spirit pledge site, mid-campaign.

With more than $2 million in accredited pledges toward the $5 million required, it became clear that buying Spirit's assets would mean compromising on our commitment to the people. So we chose not to bid, and to build something new instead: an airline by and for the people who will fly it.

The proposed governance is simple: no matter the investment size, each person gets one vote. For the people, by the people, because of the people.

Why you can take this seriously

Queen City News panel discussing the Spirit 2.0 movement, with the campaign's governance quote and process timeline shown on screen
Queen City News covering the Spirit 2.0 movement.

An airline doesn't get built overnight. Earning an operating certificate, hiring an experienced team and meeting every standard that keeps passengers safe takes years, and we intend to meet each one rather than skip past it.

What we're building is an airline where the people who fly have a real, equal voice: fares set for members instead of quarterly returns, and the membership model that has served co-ops and credit unions for generations, finally applied to the skies. More than 300,000 people have already shown it's worth trying. We'd love for you to be part of it.

Sources

Meet the people building it

A crew of volunteers, aviation executives, and cooperative experts, alongside a global community of supporters.