Our story
How a question on the internet became the first airline built to belong to the people who fly it.
What if we bought Spirit Airlines?
When Spirit Airlines stopped flying on May 2nd, 2026, millions of travelers lost an affordable way to get where they needed to go. Within hours, Hunter Peterson ("The Guy Who Flew Spirit For 24 Hours") put a question to the internet: what if the people bought Spirit, and ran it with broad-based ownership, like a co-op?
The answer came fast. The video passed 50,000 views within hours and 700,000 likes by the next day.[1] The pledge site built that night crashed under the traffic, was rebuilt, and crashed again. More than 300,000 people pledged, and the Let's Buy Spirit (Spirit 2.0) movement was born.
Coverage followed from Rolling Stone, NBC News, Fortune and many more, carrying the idea far beyond TikTok.
Spirit flight attendants, pilots, ground crew and loyal passengers stepped up to help. Within a week, pledges to buy the company passed $214 million,[4] and the campaign's content went on to reach more than 19.5 billion impressions.[5] A volunteer team secured real legal counsel, a legal fund, and the backing of Spirit's 5,500-member flight attendant union.[6]
With more than $2 million in accredited pledges toward the $5 million required, it became clear that buying Spirit's assets would mean compromising on our commitment to the people. So we chose not to bid, and to build something new instead: an airline by and for the people who will fly it.
The proposed governance is simple: no matter the investment size, each person gets one vote. For the people, by the people, because of the people.
Why you can take this seriously
- It's a real securities offering, not a donation drive. Our Regulation Crowdfunding and Regulation D offerings follow the same federal framework as any legitimate startup investment round.
- We make disciplined decisions. Walking away from Spirit's assets put the mission ahead of the momentum.
- We've been examined at every stage. Journalists, aviation analysts and national news outlets have followed this story from day one.
An airline doesn't get built overnight. Earning an operating certificate, hiring an experienced team and meeting every standard that keeps passengers safe takes years, and we intend to meet each one rather than skip past it.
What we're building is an airline where the people who fly have a real, equal voice: fares set for members instead of quarterly returns, and the membership model that has served co-ops and credit unions for generations, finally applied to the skies. More than 300,000 people have already shown it's worth trying. We'd love for you to be part of it.
Sources
- Rolling Stone, "Spirit Airlines Went Under. Now Fan Hunter Peterson Wants to Buy It," May 5, 2026. Read more
- TechCrunch, "We'll take it: A TikToker rallies pledges to buy Spirit Airlines after its abrupt weekend collapse," May 3, 2026. Read more
- AOL, "'Let's buy Spirit!' Thousands pledge $88 million at crowdfunding site," May 6, 2026. Read more
- WBTV, "'Spirit 2.0': At least $214M pledged in social media-led effort to buy Spirit Airlines," May 6, 2026. Read more
- VO Boss Podcast, "19.5 Billion Impressions: Digital Storytelling, Big Business, and Buying an Airline," June 23, 2026. Read more
- NBC News, "'Get in losers, we're buying Spirit': An airline revival plan is going viral," May 11, 2026 (corrected). Read more
Meet the people building it
A crew of volunteers, aviation executives, and cooperative experts, alongside a global community of supporters.